You wake up at 6 AM to write cold emails before your first client meeting.
You're juggling LinkedIn outreach between support tickets.
You're following up with prospects while sitting in the parking lot waiting to pick up your kids.
Write every email
Make every call
Follow up with every lead
Book every appointment.
Hiring another “warm body” who quits after 3 weeks
Blowing $5K/month on an agency that delivers one unqualified lead and a hefty invoice
Becoming a full-time babysitter for an underperforming SDR
You're drowning in lead gen tasks and know you need help
You've been thinking about hiring an SDR for months (maybe years)
But you're terrified of making the wrong hire and wasting time and money
You don't know what to pay them, where to find them, or how to train them
You keep putting it off because it feels overwhelming
You hired someone but you're still rewriting all their emails
They're booking appointments... but half of them are unqualified
You spend more time managing them than you save
They need constant hand-holding and you're wondering if it's even worth it
You're starting to think maybe you're just "not good at delegating"
This 3-Day Implementation Challenge Is For High-Growth MSPs Who are Done Being Their Own SDR
Are doing $100k-$5M in revenue but still personally driving most of the lead generation
Know they need to delegate but are paralyzed by past bad hires or fear of making mistakes
Want a PROVEN system, not theory from people who've never actually built an MSP
Are ready to finally build a business that runs without them
MSP owners looking for a magic pill or "done for you" solution
People who want to stay small and keep doing everything themselves
Anyone not willing to invest 90 minutes a day for 3 days to transform their business
Here's what we're actually doing:



If you’re skeptical, we understand.
You've probably bought courses before. Signed up for webinars. Maybe even hired a coach.
And you're still doing all the lead gen yourself.
That stops now.
By the end of Day 3, you won't just know how to build an SDR system...
You'll HAVE one.
Ready to go.
And all you have to do is just add an SDR.
‘Cause what’s the alternative?
That $5K/Month Agency Got You 1 Lead (Who Wasn't Even Qualified) and Your Last SDR Quit After 3 Weeks
Remember that lead gen agency you hired?
The one with the slick sales guy who promised “50 qualified appointments per month guaranteed or your money back”?
Yeah, the one that delivered exactly ONE lead after 3 months.
A lead who wasn't even qualified.
A lead who thought you were a computer repair shop.
But hey, at least their $5,000 monthly invoice showed up on time, right?
Or maybe you went the hiring route...
Posted the job. Interviewed 20 people. Finally found someone who seemed promising.
Spent two weeks training them. Teaching them your business. Sharing your secret sauce.
And just when you thought you could finally breathe...
They ghosted you.
No notice… just disappeared off the face of the earth.
But it could be worse.
That SDR could still be with you, but you're:
Rewriting every email they send
Re-explaining your value prop daily
Jumping on calls to “save” deals they're botching
Spending MORE time managing them than doing it yourself
Head of marketing
Lead SDR
Sales closer
Account manager
Chief coffee maker
…And somehow still supposed to be the “visionary”
But what really keeps you up at night is…
Your entire sales pipeline is built on YOUR personal effort.
Take a vacation? Pipeline dries up.
Get sick? No new appointments.
Focus on delivery for a week? Leads disappear.
You don’t run a business.
You have a high-paying job with extra stress.
And deep down, you know it.
You watch other MSP owners talk about their “teams” and their “systems” while you're still grinding away at 10 PM, personalizing LinkedIn messages.
And the worst part is you KNOW you're capable of so much more.
You could be landing bigger clients, expanding into new markets, and working ON your business instead of IN it.
But you can't because the moment you stop paddling, the boat stops moving.
I'm not sharing this to depress you.
I'm sharing it because I've talked to hundreds of MSPs just like you.
And the difference between the ones who break through and the ones who burn out or go out of business is…
Successful MSPs build a system that doesn't depend on them.
The word-for-word job posting that attracted Sarah (who now books 50+ appointments/month)
Our “MSP SDR Success Profile” that spots A-players and weeds out the duds
The 5-question interview script that reveals if they'll actually perform
Where to find hungry SDRs who will grind (hint: it's not Indeed or LinkedIn)
The compensation structure that motivates without breaking the bank
Our minute-by-minute training schedule for their first two weeks
The "MSP Masterclass" curriculum that turns newbies into pros
Exact email templates that get 43% response rates
Call scripts that book appointments without sounding robotic
The daily practice drills that build unstoppable confidence
How to train them in 30 minutes/day (not 3 hours)
Our "Leading Indicators Dashboard" that predicts success in week 1
The daily/weekly metrics that matter (and the vanity metrics to ignore)
The "Course Correction Conversation" framework for fixing problems fast
How to know if you should double down or cut your losses
Building accountability without micromanaging
Exclusive panel with 3 MSP owners who've scaled past $5M using this system
Real numbers, real challenges, real solutions
Live Q&A where nothing is off limits
The mistakes they made so you don't have to
30 minutes of training
45 minutes of guided implementation
15 minutes of hot seat coaching
By the end of each session, you'll have YOUR assets created, YOUR scripts written, and YOUR system built.
Proven email templates for different scenarios
But you're not paying anywhere close to that.
Because we remember what it's like to be stuck doing everything yourself.
We remember the exhaustion, the frustration, and feeling like you'll never break through.
That's why we’re practically giving this away.
Not because it's not valuable.
But because we want you to have NO EXCUSE not to finally build your lead generation machine.
And when you join us August 26-28, you'll have everything you need.


Before we dive into implementation, we need to get you positioned for success.
This 60-minute session sets the foundation:
Quick diagnostic to identify your biggest lead gen gaps
Determine if you're ready to hire or need to optimize first
Get clarity on your ideal SDR profile
Define your appointment goals (10? 30? 50? per month)
Calculate your SDR budget sweet spot
Map out your 90-day transformation timeline
Get your templates folder ready
Access to the private implementation group
Download the daily workbooks
First 30 min: Learn the proven hiring framework
Next 45 min: Create YOUR job posting, interview questions, and scorecard
Final 15 min: Hot seat review with live feedback
Homework: Post your job before tomorrow's session
First 30 min: Master the 14-day onboarding blueprint
Next 45 min: Build YOUR training schedule, scripts, and drills
Final 15 min: Role-play practice sessions
First 30 min: Learn the performance tracking framework
Next 45 min: Set up YOUR dashboards, KPIs, and check-in cadence
Final 15 min: Troubleshooting common SDR problems
LIVE implementation (not passive learning)
INSTANT feedback (fix mistakes before they hurt you)
PEER accountability (you're not doing this alone)
Behind Closed Doors with MSPs Who've Done It.
This isn't some staged "success theater."
Their biggest hiring mistakes (so you can avoid them)
Exact numbers: what they pay, expect, and achieve
How long it REALLY took to see results
What they'd do differently if starting today
Compensation questions
Tool recommendations
Management challenges
Scaling strategies
Pre-Game: 60 minutes (one time)
Daily Workshops: 90 minutes x 3 days
Bonus Panel: 90 minutes (optional but recommended)
Total: Less than 7 hours to transform your business
Recordings available for 30 days. But here's the truth - the MSPs who show up live get 10x better results. The hot seats, the feedback, the energy... you can't replicate that in a recording.
Computer with internet (obviously)
90 minutes of focused time each day
Ready to implement, not just consume
Willing to share and get feedback
Basic CRM access (for setup on Day 3)
By Friday afternoon, you'll have everything in place to hire and train your first (or next) successful SDR.
They've sent 400 personalized emails
Made 200 strategic phone calls
Booked 28 qualified appointments
And your calendar for next week is already full
Writing cold emails at 11 PM
Making cold calls between service tickets
Wondering why they can't scale
Telling themselves “someday” they'll hire help
You = Chief Everything Officer
5-10 appointments/month (when you hustle)
Pipeline dies when you get busy
Growth limited by your personal bandwidth
Living deal to deal, month to month
You = Strategic Business Owner
30-50 appointments/month (on autopilot)
Pipeline grows while you sleep
Growth limited only by your ambition
Building predictable, scalable revenue
And beyond the benefits to your business:
Your mornings are different. Instead of diving into email outreach, you're reviewing metrics and planning growth strategies.
Your evenings are different. Instead of writing proposals till midnight, you're having dinner with your family.
Your weekends are different. Instead of catching up on follow-ups, you're actually living your life.
Your relationship with your business transforms. You stop being IN the business and start working ON the business.
Every month you delay building COSTS YOU
20-40 missed appointments
$50K-$200K in lost pipeline
Countless hours of your irreplaceable time
The compound effect of systematic growth




They build a business that doesn't need them to be everywhere, all the time.
This is a live implementation sprint that requires you to show up.
Pre-Game Strategy Session - Monday, August 25 @ 6:00 PM CT
Day 1: Hiring System Build - Tuesday, August 26 @ 6:00 PM CT
Day 2: Training System Build - Wednesday, August 27 @ 6:00 PM CT
Day 3: Management System Build - Thursday, August 28 @ 6:00 PM CT
Bonus: MSP Success Panel - Friday, August 29 @ 6:00 PM CT
The MSPs crushing it right now blocked their calendar when they were “too busy” too.
Recordings available for 30 days
BUT... live attendees get 3x better results
Hot seat feedback only happens live
Implementation momentum requires showing up
Risk: A few hours and a few hundred dollars
Upside: Transform your business forever
Risk: Another year of 60-hour weeks
Upside: ...nothing changes
Lead generation diagnostic assessment
Personalized implementation roadmap
SDR readiness calculator
Day 1: Complete hiring system build
Day 2: Full training curriculum creation
Day 3: Management framework setup
Daily hot seat implementation support
Real-time feedback and optimization
All session recordings
Private implementation community
Q&A support thread
I can't reveal all the details here, but...
What if you could give your new SDR a running start so they aren’t starting from ZERO?
Your Investment Today:
That's less than:
One day of your billable time
What you'd pay a recruiter for one placement
The cost of a bad hire staying for 30 days
Working 60-hour weeks forever
Turning down opportunities because you're maxed out
Watching competitors grow while you plateau
The exact job boards where quality SDRs look
Our "magnetic" job post that attracted 87 applicants last time
The 5-minute phone screen that filters out 80% of time-wasters
Week 1-2: Yes, you'll invest time in training (which the challenge completely scripts out)
Week 3-4: Daily 15-minute check-ins
Week 5+: One 30-minute weekly meeting
Week 1-2: SDR is training (using YOUR SCRIPTS from the challenge)
Week 3: First appointments get booked
Week 4: 5-10 appointments booked
Month 2: 15-20 appointments/month
Month 3: 20-30 appointments/month, fully ROI positive
Day 1: You'll literally BUILD your job posting and interview questions LIVE
Day 2: You'll CREATE your training schedule with real-time feedback
Day 3: You'll SET UP your actual dashboards while we guide you
Your job posting ready to publish
Your complete training system built
Your management dashboards configured
Speak the industry language
Reference specific compliance needs
Target a defined list instead of "spray and pray"
For 30 days after the challenge, you’ll have access to our private implementation community for questions
You’ll keep all templates, scripts, and recordings to reference
You're still the chief everything officer
Still writing proposals at midnight
Still watching competitors win deals you never knew existed
Still trading time for money with no escape route
Still telling your family "things will calm down soon"
Another year passes. You're a little more tired. A little more burned out. Making decent money but paying for it with your life.
And the saddest part is you'll see another MSP owner at a conference who tells you about their SDR team. How they just got back from vacation and how they're closing more deals working less.
You've built your complete hiring system
Your SDR job posting is live and attracting candidates
You can see exactly how this transforms your business
Your first SDR is onboarded and making calls
Your calendar has appointments you didn't have to book
You're working ON your business, not IN it
30-50 appointments hitting your calendar monthly
Pipeline growing while you sleep
Taking that vacation without checking email
Building the business you actually wanted

Helped 1,250+ MSP owners transform their businesses
Built a $3M consulting business from scratch
Managed $45M product portfolio
Helped MSPs add $185K+ in profit (on average)

Identify your top 3 profit-killing processes
Discover which services are actually losing you money
Calculate your true hourly cost per service
Pinpoint inefficient resource allocation
Get your customized Profit Fix-It Plan
Create your technical work delegation blueprint
Build your ideal MSP owner schedule
Develop your leadership communication system
Design accountability processes that actually work
Set up your freedom timeline with clear milestones
Implement your MSP profitability dashboard
Create performance-based compensation plans
Set up your 90-day profit acceleration plan
Establish your growth metrics tracking system
Build your automated profit reporting process

You get everything even if you request a refund
The system works (dozens of successful MSPs prove it)
Don't be the MSP owner who emails us next week begging for a spot.

