3-Day Virtual Workshop for MSPs Who Want Predictable Lead Generation

How the Right SDR Can Generate Your

MSP 10-50 Qualified Appointments/Month

STARTING

August 26-28, 2025

DAILY

6-7.30pm CT

LIVE ON

ZOOM

When you click above, you'll be taken to our secure checkout page. Enter your information, and you'll get immediate access to your pre-game materials. Your transformation begins the moment you commit.

Raise your hand if any of this sounds like you:

  • You wake up at 6 AM to write cold emails before your first client meeting.

  • You're juggling LinkedIn outreach between support tickets.

  • You're following up with prospects while sitting in the parking lot waiting to pick up your kids.

You've built a successful MSP, but you've also built yourself a prison.

Sure, you're generating 10, 20, maybe even 50 appointments every month.

But you’re the one doing ALL the work.

  • Write every email

  • Make every call

  • Follow up with every lead

  • Book every appointment.

And the moment you stop your pipeline dries up faster than a puddle in the desert.

What if I told you you could keep the appointments flowing WITHOUT being chained to your desk?

WITHOUT...

  • Hiring another “warm body” who quits after 3 weeks

  • Blowing $5K/month on an agency that delivers one unqualified lead and a hefty invoice

  • Becoming a full-time babysitter for an underperforming SDR

In the next 3 days, you're going to…

Build a Lead Generation Machine That Runs Whether You're in the Office or on Vacation

(Or Finally Attending Your Kid's Soccer Game)

This is the exact system our clients have used to get…

14% positive replies on cold outreach

87% conversion from lead to discovery call

WITHOUT DOING THE WORK THEMSELVES.

What’s Your Biggest Lead Gen Challenge Right Now?

Before we go any further, I need to know something...

Which one of these sounds like you?

PATH ONE

I Need to Hire My First SDR But Don't Know Where to Start

  • You're drowning in lead gen tasks and know you need help

  • You've been thinking about hiring an SDR for months (maybe years)

  • But you're terrified of making the wrong hire and wasting time and money

  • You don't know what to pay them, where to find them, or how to train them

  • You keep putting it off because it feels overwhelming

This path is for you if:

You're ready to finally pull the trigger on your first SDR hire but need someone to hold your hand through the entire process - from writing the job post to making the offer to training them in their first two weeks.

PATH TWO

I Have an SDR But They're Not Performing (And I'm Still Doing Most of the Work)

  • You hired someone but you're still rewriting all their emails

  • They're booking appointments... but half of them are unqualified

  • You spend more time managing them than you save

  • They need constant hand-holding and you're wondering if it's even worth it

  • You're starting to think maybe you're just "not good at delegating"

This path is for you if:

You've already tried hiring but it's not working. You need a system to either transform your current SDR into a top performer or replace them with someone who can actually deliver results.

And Even if You’re Not Sure…

During the challenge, we'll cover BOTH scenarios. Whether you're starting from scratch or fixing what's broken, you'll walk away with everything you need.

But I want you to think about which path resonates most with you. Because your biggest breakthroughs will come from focusing on your specific situation.

Whether you're at Path 1 or Path 2…

You're Only 3 Days Away From a Lead Generation System That Doesn't Depend on YOU

This 3-Day Implementation Challenge Is For High-Growth MSPs Who are Done Being Their Own SDR

““How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month”” is a 3-day, hands-on implementation sprint where Chris Wiser and Lindsey Badillo SHOW YOU exactly how to build a lead generation machine that runs without you.

THIS IS NOT A COURSE where you passively watch a presentation.

This is roll-up-your-sleeves, get-shit-done, build-it-while-we-guide-you ACTION.

Here's EXACTLY what we're going to do together:

Over 3 intensive days (just 90 minutes each day), you'll build your complete SDR system from the ground up...

DAY ONE

Write your magnetic job post, create your interview scorecard, and learn exactly where to find A-player SDRs (not the duds everyone else is hiring)

DAY TWO

Build your 14-day onboarding system that turns raw talent into appointment-booking machines - including exact scripts, email templates, and daily training plans

DAY THREE

Launch your performance tracking system so you know instantly if your SDR is crushing it or needs course correction (before it's too late)

BONUS DAY

Exclusive panel with MSP owners who've successfully scaled past $5M using this exact system

This challenge is made specifically for MSP OWNERS who:

  • Are doing $100k-$5M in revenue but still personally driving most of the lead generation

  • Know they need to delegate but are paralyzed by past bad hires or fear of making mistakes

  • Want a PROVEN system, not theory from people who've never actually built an MSP

  • Are ready to finally build a business that runs without them

This challenge is NOT for:

  • MSP owners looking for a magic pill or "done for you" solution

  • People who want to stay small and keep doing everything themselves

  • Anyone not willing to invest 90 minutes a day for 3 days to transform their business

If you're an MSP owner who's tired of being the bottleneck in your own lead generation...

If you're ready to build a predictable appointment machine that runs whether you're there or not...

If you want to learn from people who've actually done it (not just talked about it)...

Then clear your calendar for August 26-28, because “How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month” is going to ROCK YOUR WORLD

3 Days of Action, Not Consumption… We’re Putting You to Work

“How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month” IS NOT recycled “hire a VA from the Philippines for $3/hour” advice you can find on YouTube.

We're not teaching you how to hire cheap labor that can't string together a proper English sentence, let alone book qualified appointments with IT decision-makers.

“How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month” IS NOT a 30-hour course that takes 6 months to complete while your competition eats your lunch.

You give us 90 minutes a day for 3 days. And by the end of day 3, you'll have your lead generation system built and ready to launch.

“How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month” IS NOT a pitch-fest disguised as training where we spend 3 days warming you up for our “$10K coaching program.”

You're getting EVERYTHING you need in these 3 days. Scripts, templates, systems, training plans - the whole damn playbook. Nothing held back.

HOWEVER…

Full disclosure: If you want more support after the challenge ends, we are going to invite you to enroll in our Leads Mastery program.

“How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month” IS NOT another "theory-based" training from fake gurus who've never actually built an MSP.

We’ve built an MSP to 7 figures and sold it for multiples of that.

We then built a consulting firm for MSPs to 8 figures.

We've made all the mistakes, refined the system, and now we’re sharing what ACTUALLY WORKS, not what sounds good in a Facebook ad.

Here's what we're actually doing:

PROVEN process

This exact system has been used to scale multiple MSPs past $5M

RIGHT PERSON

Learn how to identify, attract, and hire A-players (not warm bodies)

LEGIT PLAN

Get the actual templates, scripts, and daily training curriculum we use

If you’re skeptical, we understand.

You've probably bought courses before. Signed up for webinars. Maybe even hired a coach.

And you're still doing all the lead gen yourself.

That stops now.

By the end of Day 3, you won't just know how to build an SDR system...

You'll HAVE one.

Ready to go.

And all you have to do is just add an SDR.

‘Cause what’s the alternative?

That $5K/Month Agency Got You 1 Lead (Who Wasn't Even Qualified) and Your Last SDR Quit After 3 Weeks

Remember that lead gen agency you hired?

The one with the slick sales guy who promised “50 qualified appointments per month guaranteed or your money back”?

Yeah, the one that delivered exactly ONE lead after 3 months.

A lead who wasn't even qualified.

A lead who thought you were a computer repair shop.

But hey, at least their $5,000 monthly invoice showed up on time, right?

Or maybe you went the hiring route...

Posted the job. Interviewed 20 people. Finally found someone who seemed promising.

Spent two weeks training them. Teaching them your business. Sharing your secret sauce.

And just when you thought you could finally breathe...

They ghosted you.

No notice… just disappeared off the face of the earth.

But it could be worse.

That SDR could still be with you, but you're:

  • Rewriting every email they send

  • Re-explaining your value prop daily

  • Jumping on calls to “save” deals they're botching

  • Spending MORE time managing them than doing it yourself

You're not JUST the owner of your MSP anymore.

You're the:

  • Head of marketing

  • Lead SDR

  • Sales closer

  • Account manager

  • Chief coffee maker

  • …And somehow still supposed to be the “visionary”

But what really keeps you up at night is…

Your entire sales pipeline is built on YOUR personal effort.

Take a vacation? Pipeline dries up.

Get sick? No new appointments.

Focus on delivery for a week? Leads disappear.

You don’t run a business.

You have a high-paying job with extra stress.

And deep down, you know it.

You watch other MSP owners talk about their “teams” and their “systems” while you're still grinding away at 10 PM, personalizing LinkedIn messages.

And the worst part is you KNOW you're capable of so much more.

You could be landing bigger clients, expanding into new markets, and working ON your business instead of IN it.

But you can't because the moment you stop paddling, the boat stops moving.

I'm not sharing this to depress you.

I'm sharing it because I've talked to hundreds of MSPs just like you.

And the difference between the ones who break through and the ones who burn out or go out of business is…

Successful MSPs build a system that doesn't depend on them.

In the next 3 days, you're going to…

In 3 Days, You'll Have The Exact Hiring Script, Training Plan, and System to Build Your Revenue Machine

You've been burned before by empty promises and “revolutionary systems” that turned out to be recycled garbage.

So let me tell you EXACTLY what you're walking away with after these 3 days:

Your Million-Dollar Hiring Blueprint

  • The word-for-word job posting that attracted Sarah (who now books 50+ appointments/month)

  • Our “MSP SDR Success Profile” that spots A-players and weeds out the duds

  • The 5-question interview script that reveals if they'll actually perform

  • Where to find hungry SDRs who will grind (hint: it's not Indeed or LinkedIn)

  • The compensation structure that motivates without breaking the bank

DELIVERABLE: Your complete hiring package ready to post

The 14-Day Transformation System

  • Our minute-by-minute training schedule for their first two weeks

  • The "MSP Masterclass" curriculum that turns newbies into pros

  • Exact email templates that get 43% response rates

  • Call scripts that book appointments without sounding robotic

  • The daily practice drills that build unstoppable confidence

  • How to train them in 30 minutes/day (not 3 hours)

DELIVERABLE: Your complete onboarding playbook

The Performance Machine

  • Our "Leading Indicators Dashboard" that predicts success in week 1

  • The daily/weekly metrics that matter (and the vanity metrics to ignore)

  • The "Course Correction Conversation" framework for fixing problems fast

  • How to know if you should double down or cut your losses

  • Building accountability without micromanaging

DELIVERABLE: Your complete management system

Behind The Curtain (Panel Discussion)

  • Exclusive panel with 3 MSP owners who've scaled past $5M using this system

  • Real numbers, real challenges, real solutions

  • Live Q&A where nothing is off limits

  • The mistakes they made so you don't have to

But here's what makes this different from every other training you've bought:

You are Learning, Doing, AND Being Coached

Each day includes:

  • 30 minutes of training

  • 45 minutes of guided implementation

  • 15 minutes of hot seat coaching

By the end of each session, you'll have YOUR assets created, YOUR scripts written, and YOUR system built.

Plus, you're getting our complete “SDR Success Vault”:

Proven email templates for different scenarios

Voicemail scripts that actually get callbacks

“Objection Crusher” cheat sheet

LinkedIn outreach campaigns that don't get you banned

Our CRM setup guide for tracking everything

Performance improvement plan template

Compensation calculator tool

The "Week One Win" checklist

These are the same strategies, systems, scripts AND coaching our private Leads Mastery Clients pay $2,000 per month for.

But you're not paying anywhere close to that.

Because we remember what it's like to be stuck doing everything yourself.

We remember the exhaustion, the frustration, and feeling like you'll never break through.

That's why we’re practically giving this away.

Not because it's not valuable.

But because we want you to have NO EXCUSE not to finally build your lead generation machine.

And when you join us August 26-28, you'll have everything you need.

EXPERT GUIDANCE

MEET YOUR EXPERT COACHES

Chris Wiser

CO-FOUNDER—LEADS MASTERY

Chris Wiser built his own MSP to 7 figures and sold it. Today, he’s the founder and CEO of 7 Figure MSP™. Chris’ methods have helped to create over 400 (and counting) 7-figure MSP businesses in just the past 2 years. His sales-first, cashflow creating strategies are unmatched in the current IT and MSP business landscape. Always 2 steps ahead, Chris is now showing business owners and aspiring entrepreneurs how to ride the AI wave.

Lindsey Badillo

CO-FOUNDER—LEADS MASTERY

Lindsey’s on a mission to help you replace outdated marketing strategy with measurable lead generating results. Pioneer of the 7 Figure MSP™ Marketing Machine and the Leads Mastery™ Trailblazers Mastermind, Lindsey has worked with 500 businesses, trained 6, 7, and 8 figure sales teams, and has spent over 10,000 hours coaching high-growth businesses on how to get more customers

From Sales Bottleneck

to Sales Breakthrough in JUST 3 Simple Steps

Here's exactly how your transformation happens over the next week:

STEP 1: Pre-Game Strategy Session (August 25, 6 PM CT)

Your "Get Ready to Win" Kickoff

Before we dive into implementation, we need to get you positioned for success.

This 60-minute session sets the foundation:

Assess Your Starting Point

  • Quick diagnostic to identify your biggest lead gen gaps

  • Determine if you're ready to hire or need to optimize first

  • Get clarity on your ideal SDR profile

Set Your Success Metrics

  • Define your appointment goals (10? 30? 50? per month)

  • Calculate your SDR budget sweet spot

  • Map out your 90-day transformation timeline

Prep Your Workspace

  • Get your templates folder ready

  • Access to the private implementation group

  • Download the daily workbooks

You'll leave with: Your personalized implementation roadmap

STEP 2: Daily Implementation Workshops (August 26-28, 6 PM CT)

90 Minutes a Day to Build Your Machine

DAY 1 - Tuesday, August 26: Build Your Hiring System

  • First 30 min: Learn the proven hiring framework

  • Next 45 min: Create YOUR job posting, interview questions, and scorecard

  • Final 15 min: Hot seat review with live feedback

Homework: Post your job before tomorrow's session

DAY 2 - Wednesday, August 27: Design Your Training System

  • First 30 min: Master the 14-day onboarding blueprint

  • Next 45 min: Build YOUR training schedule, scripts, and drills

  • Final 15 min: Role-play practice sessions

Homework: Prep your "Day 1 Welcome Package"

DAY 3 - Thursday, August 28: Launch Your Management System

  • First 30 min: Learn the performance tracking framework

  • Next 45 min: Set up YOUR dashboards, KPIs, and check-in cadence

  • Final 15 min: Troubleshooting common SDR problems

Homework: Schedule your first interviews

Here's what makes this different:

  • LIVE implementation (not passive learning)

  • INSTANT feedback (fix mistakes before they hurt you)

  • PEER accountability (you're not doing this alone)

STEP 3: Bonus Panel with Successful MSP Owners (August 29)

Behind Closed Doors with MSPs Who've Done It

Behind Closed Doors with MSPs Who've Done It.
This isn't some staged "success theater."

It's real MSP owners sharing:

  • Their biggest hiring mistakes (so you can avoid them)

  • Exact numbers: what they pay, expect, and achieve

  • How long it REALLY took to see results

  • What they'd do differently if starting today

Plus: Live Q&A where you can ask anything

  • Compensation questions

  • Tool recommendations

  • Management challenges

  • Scaling strategies

Your Daily Time Investment:

  • Pre-Game: 60 minutes (one time)

  • Daily Workshops: 90 minutes x 3 days

  • Bonus Panel: 90 minutes (optional but recommended)

  • Total: Less than 7 hours to transform your business

Can't Make It Live?

Recordings available for 30 days. But here's the truth - the MSPs who show up live get 10x better results. The hot seats, the feedback, the energy... you can't replicate that in a recording.

What You Need to Succeed:

  • Computer with internet (obviously)

  • 90 minutes of focused time each day

  • Ready to implement, not just consume

  • Willing to share and get feedback

  • Basic CRM access (for setup on Day 3)

By Friday afternoon, you'll have everything in place to hire and train your first (or next) successful SDR.

What If You Could Take a 2-Week Vacation and Come Back to 30 Booked Appointments?

Close your eyes for a second and imagine this...

It's Monday morning. You're sitting on a beach in Cabo.

You haven’t opened your laptop or checked in with your team in days.

You’re at peace because you know your SDR is crushing it.

While you've been disconnected for two weeks:

  • They've sent 400 personalized emails

  • Made 200 strategic phone calls

  • Booked 28 qualified appointments

  • And your calendar for next week is already full

You aren’t dreaming. This is reality.

And it’s what happens when you have sales systems that run without you.

Your Competition Is Still Doing It All Themselves

While they're grinding:

  • Writing cold emails at 11 PM

  • Making cold calls between service tickets

  • Wondering why they can't scale

  • Telling themselves “someday” they'll hire help

You’ve ascended to another level.

Before The Challenge

  • You = Chief Everything Officer

  • 5-10 appointments/month (when you hustle)

  • Pipeline dies when you get busy

  • Growth limited by your personal bandwidth

  • Living deal to deal, month to month

After The Challenge

  • You = Strategic Business Owner

  • 30-50 appointments/month (on autopilot)

  • Pipeline grows while you sleep

  • Growth limited only by your ambition

  • Building predictable, scalable revenue

The Ripple Effect of Getting Sales Right

Month one

Your SDR is trained and booking their first appointments. You're still involved but already feeling the weight lifting.

Month THREE

They're fully autonomous. Booking 20-30 appointments without your input. You're focusing on closing deals and strategic growth.

Month SIX

You hire SDR #2 using the same system. Your first SDR helps train them. You're barely involved in the process.

YEAR ONE

You have a team of 3 SDRs generating 100+ appointments monthly. Your revenue has doubled. You just got back from that 3-week European vacation.

And beyond the benefits to your business:

  • Your mornings are different. Instead of diving into email outreach, you're reviewing metrics and planning growth strategies.

  • Your evenings are different. Instead of writing proposals till midnight, you're having dinner with your family.

  • Your weekends are different. Instead of catching up on follow-ups, you're actually living your life.

  • Your relationship with your business transforms. You stop being IN the business and start working ON the business.

Every month you delay building COSTS YOU

  • 20-40 missed appointments

  • $50K-$200K in lost pipeline

  • Countless hours of your irreplaceable time

  • The compound effect of systematic growth

And that doesn’t even include your real problem.

Your competition who figures this out first will start winning deals you never even knew existed.

While you're still trying to do everything yourself, they're playing a completely different game.

Not in 6 months. Not "someday." This week.

In 3 days, you can build the system that changes everything.

Your first SDR job posting live

Your complete training system ready

Your management framework built

Your transformation begun

The MSP owners who take this challenge seriously don't just build a lead generation system.

They build a business that doesn't need them to be everywhere, all the time.

Block Your Calendar: August 26-28
(Yes, We're Doing This Live)

Let's get real about what this takes.

This isn't some “watch when you want” course that sits in your inbox forever.

This is a live implementation sprint that requires you to show up.

THE SCHEDULE

  • Pre-Game Strategy Session - Monday, August 25 @ 6:00 PM CT

  • Day 1: Hiring System Build - Tuesday, August 26 @ 6:00 PM CT

  • Day 2: Training System Build - Wednesday, August 27 @ 6:00 PM CT

  • Day 3: Management System Build - Thursday, August 28 @ 6:00 PM CT

  • Bonus: MSP Success Panel - Friday, August 29 @ 6:00 PM CT

Total time investment: Less than 7 hours to transform your business.

“But I'm Too Busy Right Now”

OK. You're slammed. When aren't you?

You'll ALWAYS be too busy until you build this system.

That's literally the problem we're solving.

The MSPs crushing it right now blocked their calendar when they were “too busy” too.

They decided their future was worth 90 minutes a day for 3 days.

Can't make it live?

  • Recordings available for 30 days

  • BUT... live attendees get 3x better results

  • Hot seat feedback only happens live

  • Implementation momentum requires showing up

Pro tip: Treat this like a client emergency. Because your business IS the emergency right now.

Your “Actually Get Results” Guarantee

If you’ve been burned before, I can understand your skepticism. Some guru promised you the world, took your money, and delivered recycled garbage.

So let me make this crystal clear:

The 30-Day Implementation GuaranteE

Here's the deal:

Show up to all 3 implementation days

Complete the daily homework assignments

Actually implement what you build

If you do those 3 things and don't see REAL progress within 30 days, we'll refund every penny.

We won’t make you jump through hoops and you won’t have to submit 47 screenshots.

Just email us and say “I did the work, didn't see results, I want my money back.”

And we’ll issue an immediate refund.

But Here's What Makes This Even Better

Even if you request a refund, you keep everything:

All the templates and scripts | The complete hiring system | The training curriculum | The management dashboards | The bonus materials | Lifetime access to recordings

Because we know the system works.

And we know if you do the work, you’ll get results.

What You're Really Risking

Option one

Join the challenge

  • Risk: A few hours and a few hundred dollars

  • Upside: Transform your business forever

Option TWO

Keep doing what you're doing

  • Risk: Another year of 60-hour weeks

  • Upside: ...nothing changes

Everything You Need to Build Your Lead Generation Machine (Plus 5 Fast-Action Bonuses)

Let's break down exactly what you get when you join the MSP “How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month”:

CORE CHALLENGE CURRICULUM (Our Private Clients Pay $2,000/Month for This)

Pre-Game Strategy Session

  • Lead generation diagnostic assessment

  • Personalized implementation roadmap

  • SDR readiness calculator

3-Day Live Implementation Workshop

  • Day 1: Complete hiring system build

  • Day 2: Full training curriculum creation

  • Day 3: Management framework setup

  • Daily hot seat implementation support

  • Real-time feedback and optimization

30-Day Post-Challenge Access

  • All session recordings

  • Private implementation community

  • Q&A support thread

SURPRISE BONUS #5

ONLY FOR LIVE ATTENDEES

I can't reveal all the details here, but...

What if you could give your new SDR a running start so they aren’t starting from ZERO?

This bonus alone could pay for the entire challenge in your first week.

And we’re only giving it to members who show up LIVE FOR ALL 3 DAYS OF THE CHALLENGE.

Your Investment Today:

JOIN THE CHALLENGE LIVE FOR ONLY

$100

That's less than:

  • One day of your billable time

  • What you'd pay a recruiter for one placement

  • The cost of a bad hire staying for 30 days

Here's what makes this investment a no-brainer:

Your first successful SDR will generate $10K-$50K in new pipeline their first month. On the flip side, every month you wait is costing you more than this entire program.

Answers to Your Top 10 Concerns

01 —

I can't block out 6 PM CT for 3 days straight

We've had MSPs join from Australia, UK, and California. About 40% watch the recordings and still get results. But the MSPs who treat this like a client emergency and show up live are booking appointments within 2 weeks. Can't make 6 PM? Watch the recording at 7 AM before your day explodes. The worksheets and templates work anytime.

Plus, everything's recorded for 30 days so you can rewatch while implementing. Run the numbers, friend. You’re missing 7 hours of reactive work to build a system that gives you 20 hours back every week. It’d be foolish to pass up this opportunity.

02 —

I've already tried hiring salespeople and it was a disaster

You hired closers. We're finding you appointment setters. Big difference. Your expensive salesperson expected $80k base + commission and couldn't even book their own meetings. An SDR costs half that and has ONE job: fill your calendar with qualified prospects. Plus, you probably hired on gut feel and hope. This challenge gives you the exact hiring tests, interview questions, and red flags to spot bad fits BEFORE you hire them. No more $100k mistakes.

03 —

I don't have $40-60k to pay an SDR

Start part-time. Many successful MSPs begin with a 20-hour/week SDR at $20-25/hour. That's $2,000-2,500/month. If they can't book enough appointments to cover their cost in 60 days, you hired wrong (which is why the hiring system is so critical). One new managed services client covers 3-4 months of SDR salary. By month 3, they should be booking 15-20 appointments monthly. The math works when you hire right. Pro tip: Structure it as base + per-appointment bonus. Keeps your fixed costs low while rewarding performance.

04 —

My business isn't ready for this yet

This is exactly backwards. You'll never feel ready because you're too busy fighting fires to fix the foundation. Here's what "not ready" really costs you:

  • Working 60-hour weeks forever

  • Turning down opportunities because you're maxed out

  • Watching competitors grow while you plateau

You don't need perfect processes to have someone book appointments. You need appointments to generate revenue to BUILD better processes. The SDR gives you breathing room to work ON the business.

05 —

How do I know I can find good SDR talent?

Location doesn't matter anymore. The best SDRs are remote. They're hungrier, more affordable, and you get access to nationwide talent instead of whoever lives within 20 miles. Inside the challenge, you'll get:

  • The exact job boards where quality SDRs look

  • Our "magnetic" job post that attracted 87 applicants last time

  • The 5-minute phone screen that filters out 80% of time-wasters

We've helped MSPs in rural Montana and downtown NYC find great SDRs. The system works everywhere.

06 —

I barely have time to do my own work, how can I manage someone?

A properly trained SDR needs 30 minutes of your time per week. That's it.

  • Week 1-2: Yes, you'll invest time in training (which the challenge completely scripts out)

  • Week 3-4: Daily 15-minute check-ins

  • Week 5+: One 30-minute weekly meeting

Compare that to the 10-15 hours you spend now on prospecting. Even if they only free up 5 hours/week, you're ahead. Most free up 10-15 hours within 60 days. The management system you'll build runs itself. KPIs, dashboards, and weekly rhythms mean they know exactly what to do without you babysitting.

07 —

How long until this actually pays off?

Here's real data from our members:

  • Week 1-2: SDR is training (using YOUR SCRIPTS from the challenge)

  • Week 3: First appointments get booked

  • Week 4: 5-10 appointments booked

  • Month 2: 15-20 appointments/month

  • Month 3: 20-30 appointments/month, fully ROI positive

Conservative math: 20 appointments → 5 proposals → 2 new clients → $6-10k MRR

That's $72-120k annual revenue from $36k investment. ROI in 60-90 days. The MSPs who follow the system break even by month 3, latest.

08 —

Is this just another course with theory and templates?

Watch what happens in the live sessions:

  • Day 1: You'll literally BUILD your job posting and interview questions LIVE

  • Day 2: You'll CREATE your training schedule with real-time feedback

  • Day 3: You'll SET UP your actual dashboards while we guide you

This isn't “watch and learn.” It's “build while we coach you.”

By Thursday night, you'll have:

  • Your job posting ready to publish

  • Your complete training system built

  • Your management dashboards configured

Real systems, ready to use Friday morning.

09 —

My MSP is different - we only work with [specific niche]

Specialization makes this EASIER, not harder. General MSPs struggle because they're trying to be everything to everyone. When you have a specific niche (healthcare, manufacturing, legal, etc.), your SDR can:

  • Speak the industry language

  • Reference specific compliance needs

  • Target a defined list instead of "spray and pray"

The framework works for any B2B outreach. We customize the scripts and approach for YOUR specific market during the implementation days.

10 —

What happens AFTER the challenge?

We don’t abandon you.

  • For 30 days after the challenge, you’ll have access to our private implementation community for questions

  • You’ll keep all templates, scripts, and recordings to reference

Honestly, the system is designed so you DON'T need us long-term. By week 2, you'll be self-sufficient. That's the point, to give you independence, not create dependence. And remember: You get a 30-day money-back guarantee if you implement and don't see results. We make it risk-free because we know it works. The only real risk is waiting another 6 months to start.

You're Standing at a Crossroads Right Now

PATH ONE:

The “Maybe Later” Path

You close this page. Tell yourself the timing isn't right. Promise you'll figure it out "when things slow down."

Six months from now:

  • You're still the chief everything officer

  • Still writing proposals at midnight

  • Still watching competitors win deals you never knew existed

  • Still trading time for money with no escape route

  • Still telling your family "things will calm down soon"

Another year passes. You're a little more tired. A little more burned out. Making decent money but paying for it with your life.

And the saddest part is you'll see another MSP owner at a conference who tells you about their SDR team. How they just got back from vacation and how they're closing more deals working less.

And you'll think: “I could have had that.”

PATH TWO:

The “Enough Is Enough” Path

You decide today is the day everything changes. You register for the challenge.

Next week at this time:

  • You've built your complete hiring system

  • Your SDR job posting is live and attracting candidates

  • You can see exactly how this transforms your business

30 days from now:

  • Your first SDR is onboarded and making calls

  • Your calendar has appointments you didn't have to book

  • You're working ON your business, not IN it

Six months from now:

  • 30-50 appointments hitting your calendar monthly

  • Pipeline growing while you sleep

  • Taking that vacation without checking email

  • Building the business you actually wanted

And between these two futures lies one action: Your decision to join the “How the Right SDR Can Generate Your MSP 10-50 Qualified Appointments/Month” right now.

This Is Your Moment

Not tomorrow. Not next quarter. Right now.

While you're sitting here weighing the decision, another MSP owner just grabbed one of the remaining spots.

YOU have the power to change your MSP forever.

But only if you act now.

Learn From Someone Who's Actually Done It —

1,250+ MSP Success Stories

Not just theory, but proven strategies from the trenches of MSP profitability

Cindy Philips

MSP Profit Transformation Specialist

For over 12 years, Cindy has been helping MSP owners transform their businesses from demanding jobs into profitable enterprises that create true freedom. After building and selling her own successful MSP, she's dedicated her career to helping other owners avoid the common pitfalls and fast-track their path to profitability.

  • Helped 1,250+ MSP owners transform their businesses

  • Built a $3M consulting business from scratch

  • Managed $45M product portfolio

  • Helped MSPs add $185K+ in profit (on average)

Each Day Unlocks A New Level Of Profit And Freedom In Your MSP

A structured program that builds upon itself to transform your business

DAY ONE

Find exactly where your profit is leaking

WHAT YOU WILL LEARN

  • Identify your top 3 profit-killing processes

  • Discover which services are actually losing you money

  • Calculate your true hourly cost per service

  • Pinpoint inefficient resource allocation

  • Get your customized Profit Fix-It Plan

DAY TWO

Design your escape plan from technical work

WHAT YOU WILL LEARN

  • Create your technical work delegation blueprint

  • Build your ideal MSP owner schedule

  • Develop your leadership communication system

  • Design accountability processes that actually work

  • Set up your freedom timeline with clear milestones

DAY THREE

Install KPI systems that drive 25-35% net profit margins

WHAT YOU WILL LEARN

  • Implement your MSP profitability dashboard

  • Create performance-based compensation plans

  • Set up your 90-day profit acceleration plan

  • Establish your growth metrics tracking system

  • Build your automated profit reporting process

By the end of these 3 days, you'll have a complete profit transformation system in place and the exact roadmap to 25% net profit in your MSP.

ENROLL NOW

SIGN UP FOR THE MSP LEADS MASTERY CHALLENGE

STARTING

August 26-28, 2025

DAILY

6-7.30pm CT

LIVE ON

ZOOM

When you click above, you'll be taken to our secure checkout page. Enter your information, and you'll get immediate access to your pre-game materials. Your transformation begins the moment you commit.

Still hesitating? Remember:

You get everything even if you request a refund

The system works (dozens of successful MSPs prove it)

The only way to fail is to not implement

Don't be the MSP owner who emails us next week begging for a spot.

Be the one who took action when it mattered.

Secure Your Seat Now

See you on the inside.

You've read this far because YOU KNOW something needs to change. Trust that instinct. The MSPs thriving right now made this same decision when they were overwhelmed too. The only difference between struggling and scaling is taking the first step. Take yours now.

Real Results

Proof This System Works

The results speak for themselves—MSP owners are landing more qualified leads, closing bigger deals, and building scalable sales systems that actually work.

Have a question not answered above? Email us at [email protected]

*Earnings and income representations made by 7 Figure MSP™, Chris Wiser, 7figuremsp.com, thewiseragency.com, chriswiser.com and The Wiser Agency, LLC and their advertisers/sponsors (collectively, "The Wiser Agency") are aspirational statements only of your earnings potential. These results are not typical and results will vary. The results on this page are OUR results and from years of testing. We can in NO way guarantee you will get similar results. The sales figures stated above are our personal sales figures and those of students that worked extremely hard. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of owning multiple businesses for 10+ years, and have an established following as a result. The average person who follows any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, vertical markets, location, experience and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, this is not for you.

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